Innovation and Tradition in the Meat Industry | Giuseppe Alisio
Innovation and Tradition in the Meat Industry | Giuseppe Alisio
In the latest edition of The Farm On Air, we had the privilege of speaking with Giuseppe Alisio, deputy director of Anice, who shared his extensive experience and vision in the meat sector. From his roots in Catania, Sicily, to his prominent career in Spain, Giuseppe traces a journey of passion and commitment to the meat industry.
From Sicily to Spain: A Passionate Journey Through the Meat Industry
Giuseppe began his career in the province of Córdoba, where he played a crucial role in organizing the first World Ham Congress in 2001, marking the beginning of a trajectory that blends tradition with innovation. His experience spans from executive roles in meat companies to significant positions in politics and environmental management, notably his work at the Directorate General of Forestry Policy and Biodiversity of Andalusia.
Commitment to Animal Welfare and Food Safety
A central theme in the conversation was the sector’s commitment to animal welfare and food safety. Giuseppe emphasizes how the meat industry has incorporated animal welfare into its DNA, as well as food safety, ensuring that consumers receive the highest quality products. This dedication is a contract of trust with the consumer, guaranteeing transparency and quality.
Challenging Perceptions: The Importance of Communication
Giuseppe criticizes the lack of effective communication in the sector, noting that the story of the meat industry and its advances in animal welfare and food safety often haven’t been adequately shared with the public. He underscores the need for a stronger communication strategy that allows the sector to tell its story and challenge misconceptions.
Looking to the Future: Youth, Trends, and the Meat Diet
The conversation also touched on meat consumption trends among young people, who are exposed to an overload of information and often influenced by fleeting fads. Giuseppe sees an opportunity in educating and fostering independent judgment among the youth, ensuring they understand the value of meat in a balanced and sustainable diet.
Building a Legacy: The “Cathedral” of the Meat Industry
Giuseppe shares his vision for the future, inspired by the concept of “Cathedral thinking”, where today’s work lays the foundation for future generations. By taking on the role of General Director at Anice, he aims to enhance the reputation of the meat sector, focusing on sustainability, animal welfare, and product quality.
Final Reflections
The interview with Giuseppe Alisio on The Farm On Air leaves us with valuable lessons about the importance of innovation, tradition, and communication in the meat industry. His passion and commitment to the industry not only reflect a deep respect for tradition but also a clear vision towards a sustainable and ethical future for the sector.