Transformation and Future of the Pork Sector: The Vision of Alba García

Alba García, noted for her innovative management in R&D within the Spanish pork sector, shares her experience and vision in the latest episode of The Farm Revolution podcast. From transitioning from a scientific career to leading innovation projects, García highlights the importance of digitalization and artificial intelligence in modernizing pig farms. Her narrative not only illustrates a personal journey to the heart of the sector but also underscores the critical need to improve the reputation of the pork sector, focusing on animal welfare and environmental sustainability.

Alba García, with an impressive background as a Doctor in Chemistry, narrates her unexpected yet fruitful foray into the pork sector, highlighting her role in driving innovation and digitalization in Spanish farms. Through her leadership in R&D projects, Alba has been instrumental in introducing advanced technologies such as artificial intelligence, marking a before and after in pork production and setting new standards of efficiency and sustainability.

The conversation reveals how Alba’s commitment to continuous improvement and adaptation to new technologies has been key not only in facing current challenges but also in preparing the Spanish pork sector for a promising future. Furthermore, the importance of working on the sector’s reputation is discussed, recognizing the need for effective and unified communication that reflects commitments to animal welfare and environmental protection.