Interporc’s Commitment to the Pork Sector and Animal Welfare | Alberto Herranz

Interporc’s Commitment to the Pork Sector and Animal Welfare | Alberto Herranz

Alberto Herranz, Director General of Interporc, has been a key figure in the Spanish pork sector for many years, making significant contributions across various roles. His passion for the agri-food sector dates back to his childhood, influenced by his family’s tradition in cattle farming. Although initially inclined towards journalism and veterinary science, his path led him to agricultural engineering, marking the start of his committed career in the pork sector.

Since his start at Interporc in 2013, Herranz has witnessed the evolution of the sector, particularly noting 2023 for the imbalance between production and industry, which has impacted prices and reduced international competitiveness due to high production costs. However, he emphasizes the sector’s resilience in the face of these challenges and its capacity to adapt to market demands and consumer expectations on critical issues such as food safety, animal welfare, and sustainability.
Interporc has been intensively working to communicate and demonstrate the Spanish pork sector’s commitment to animal welfare and sustainability, areas of increasing importance to consumers. Herranz underscores the need for effective communication that tells the long story of efforts and regulations that guarantee these commitments. Additionally, he highlights the importance of uniting forces within the sector to improve public and political perception, focusing on education and transparency to strengthen the reputation of the Spanish pork sector.

The interview concludes with Herranz expressing optimism for the future, emphasizing the importance of continuing to evolve and adapt to new market realities and social expectations. His call to action is not only to maintain high standards of production and welfare but also to effectively communicate these values to the world, ensuring that the Spanish pork sector is recognized for its quality, innovation, and environmental and social responsibility.