‘INTEGRATION MODEL. COOPERATION BETWEEN FARMERS’ WEBINAR
What is the integration model?
Integration is a business model that has 2 parts: an integrator and an integrated farmer:
The integrator is the owner of the animals and who provides the feed, veterinary drugs, genetics, insemination, technical knowledge…
The integrated farmer is the producer, the owner of the farm, who has the structure where the animals arrive, and the materials and services needed to feed the pigs, provided by the integrator, for their fattening or reproduction. The integrator provides qualified workforce to take care of them, manage their by-products…
They are bound by a privity in which both look for the same: achieve a better and more efficient production with the resources provided by each of them.
This model seeks the profit for both parties when producing pigs: a win-win situation.
The integrator provides the animals, the means of production and the services agreed in the contract.
The integrated farmer provides the premises and the rest of the goods and services needed for the activity and commits to take care of and raise the animals.
It is a distinctly Spanish success model that has made our sector become a world reference.
In this webinar we have 3 great professionals in the pig sector:
Jaime Chico – CEO at Agroalimentaria Chico, provides the viewpoint of the integrator.
Alberto Pascual – CEO at Kerbest, shares his opinions as an integrated farmer.
Miguel Ángel Higuera – Manager at Anprogapor, as the moderator.
It was a very interesting debate in which they talked about the relationship between the integrator and the integrated farmer from different viewpoints:
- Why are you an integrator instead of an integrated farmer?
- Aspects that can be improved in the privity: digitalisation of the work centres, animal welfare, image of the sector, greater training of the staff…
- Why hasn’t the integration model been exported?
Integration is a competitive growth model in which both parts support each other and reach an efficiency and competitivity that makes us leaders at a global level.
Watch the webinar again
Fully understand the integration model with our webinar. So far, the audio is only available in Spanish.
Next week we will be back with a webinar on ASF and the repercussions of its emergence in Germany. A hot topic that worries us all.